Projects
5to50
Win the first 5. Own the next 45. The discipline of the investor pitch, applied to winning new business.
View the 5to50 site → Watch the launch videoWhat 5to50 is
5to50 is a pitch consultancy for agencies and professional-services firms. The premise is simple: you were given 50 minutes, but the first five decide how the next forty-five are received. Most consultants coach the presentation. 5to50 engineers the decision.
The method runs seven levers on how the decision actually gets made: quick differentiation, tension reduction, message architecture the room can repeat without you, decision psychology, pattern recognition, cognitive load, and executive persuasion. It draws on more than 400 agency and new-business pitches and more than 140 investor presentations, from Fortune 500 and Omnicom rooms to early-stage fundraising.
The full site is hosted here as a preview while the 5to50 domain goes live. Everything on it works, including the method walkthrough, the experience page, and the team.
Who it is for
- Agencies competing in formal reviews and RFPs
- Professional-services firms selling high-stakes engagements
- Teams preparing for a pitch they cannot afford to lose
Explore the project
Launch video
